Spotify has become the name that legions of people love to hear when it comes to web streaming. They lost Taylor Swift though. Apple worked and got Taylor Swift to commit. Jay-Z is having trouble with keeping leaders at Tidal, but Apple is running a tight ship in the board room. Apple, in other words, is a competitor that the competition cannot afford to sleep on.
It may not make sense for Apple to join the ranks of the web streaming industry. Keith Mann indicated that the market is already heavily saturated with a lot of services. There would almost seem like there is no room for Apple, but somehow this juggernaut is carving out their own lane. This is where the money is. Music is still big business even though there are not as many people buying it. The music business money is in web streaming, and Apple wants to cash in on this revenue stream.
The company is set to cash in on it because the executives have taken the right steps. This company has made connections with Drake. Apple purchased Beats by Dre early on in order to get started with the music venture. Today a person that is really an Apple fan can use Apple products and not worry about anything else for their music. They can get an Apple phone, connect this to Apple Beats by Dre speakers and web stream Apple music.